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Monthly Archives: October 2014

Content Crush: Air New Zealand & Middle-earth

Content Crush: Air New Zealand & Middle-earth

  • October 22, 2014
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Props to Air New Zealand for killing two birds with one stone – achieving viral-worthy digital content and for making the obligatory safety video worth watching again. I got to work with a few of the Middle-earth folks during the…

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Do good work & be nice to people

Do good work & be nice to people

  • October 3, 2014
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A couple of weeks ago a young woman named Taylor asked me for coffee, in order to interview me for an university paper she was assigned. Taylor is a PR student at MRU. I met her many years ago, through…

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Edmonton Comic & Entertainment Expo: The Highlights

Edmonton Comic & Entertainment Expo: The Highlights

  • October 3, 2014
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Edmonton. Wow. Third year show. 35,000 expected. 47,000 attended. 20,000 more than 2013. Edmonton…Wow. Alberta, you are nerdy and it is great. I had a really magical time in Edmonton actually. I met some people that really touched me, they know…

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Recent Posts

  • SocialWest Presentation Notes: Social Media Demographics in 2019
  • Tony Awards 2019: The Predictions
  • Calgary Expo 2019: Five Highlights
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About Shareworthy
Shareworthy Content Lab is a communications consultancy led by Alex Kingcott. We help our clients establish themselves as mini-media empires by creating and attracting online content, coverage and conversations that are credible, valuable and share-able.
Recent Posts
  • SocialWest Presentation Notes: Social Media Demographics in 2019
  • Tony Awards 2019: The Predictions
  • Calgary Expo 2019: Five Highlights
  • A Record-Breaking Rodeo
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