Don’t take our word for it: What your favourite publications are saying about content
The State of Content Marketing is strong, according to people who’ve been creating content all along.
Content Marketing Institute
Let’s start at the source – here are the facts from the CMI about the state of Content Marketing: “2014 Benchmarks, Budgets, and Trends – North America” study. They’ve assembled three presentations detailing findings for three kinds of marketers:
- 73% of B2B content marketers are producing more content than they did one year ago
- 90% of B2C marketers use content marketing
- 58% of B2B marketers plan to increase their content marketing budget over the next 12 months
“The Top New Marketing Job Title Recruited and Hired will be ‘Director of Content'”
– The Top 7 content marketing trends that will dominate 2014 , Forbes (2013)
” Journalists no longer have a monopoly on producing great, compelling reads. Everyone, start your browsers.”
– In the new age of PR, every company competes with content, FastCompany (2013)
Director of the Creative Department, Melissa Rosenthal ‘leaked’ her own internal memo on LinkedIn this past September, letting the whole world see Buzzfeed’s playbook for pleasing advertisers. What’s Buzzfeed’s plan? More share-worthy content: According to Rosenthal, 75% of the people that come to BuzzFeed are there (to)
“share content with their friends –editorial and advertising content alike. The Creative department is responsible for coming up with the innovative, inspiring content for advertisers. My team’s role is to understand the brand’s goals, aspirations and initiatives and come up with content that is authentic to them — and relatable. And content with this in mind earns the right to go viral, and earns the right to be shared. And that is the goal of what we are doing for advertising.”
“Before making marketing investment decisions, analyze this year’s three marketing must-haves: social media, content marketing and mobile.”
– Three must-have marketing investments, Mashable, 2013
Content Strategy, Content Marketing, Content PR – call it what you want. It’s not new, and it’s not going anywhere. What ‘content’ about ‘content’ is on your reading list this year?