Giving content a good home: where can your content live without a blog?
The best place for your content is to live on your home website – all of the great content you’re creating should be benefiting your website’s authority and attracting website traffic. But for some people, web blogs aren’t an option. Even without a blog, you can still get results with content marketing.
Social Media Newsfeed
First consideration: Know who your audience is, and which demographic will be entering your purchase cycle in the next 5 years. Pick your networks based on that audience – we recommend a combination.
Second consideration: Resources available (social media requires consistent work – content and community building – and investment)
Third consideration: SEO – don’t forget channels like Google + for improving your search engine results.
If you’re developing rich, meaty content, utilize a guest blogging program. Bonus, your website SEO will improve with external links recommending your website and building your website authority.
Naturally, established media outlets have incredibly high website authority. Links to your websites will improve your SEO rankings, and be very easy for for people to discover.
Create a strategic communications path to acquire, greet, and activate your subscribers.
Video Blog on a YouTube Channel
Video content is continuing to grow, and is becoming an expectation for your audience. It is an especially good option if:
a) Your audience is between the age of 18-34 (YouTube reaches more adults aged 18 to 34 than any cable network, with the number of people subscribing daily up more than three times since last year)
b) Your audience is Canadian (Canadians are the “most veracious” users of video content)
c) Your product is inherently visual or personal (e.g.: the best examples we love: GoPro and Home Depot)
To make it easier:
- To keep costs down, shoot many videos at once with a simple format. Put them in your reserves.
- Solicit user-generated content (be like GoPro!)
- Invest in a set up that allows you to record quick videos in-house, in a format that allows for quick and easy publishing. Considering hiring the pro’s to walk you through the first few – teach a man to fish…
If you really have a tough time getting pen to paper or gathering your team to get it done – consider using Tumblr’s Voice to Text service. You can set up a free account to create a healthy newsfeed, and have your team contribute content by calling a toll-free number. More info here.