Copywriting, Web & Print: Urgentis Digital Crisis Solutions

Urgentis provides emergency response and pro-active strategies for companies dealing with digital information. These guys are ex-RCMP experts who know their stuff, and are hired by some of business’s biggest players to take care if vitally important data in the event of an emergency.

We worked with them to craft their web/print copy during a brand refresh. They’re offering multi-faceted solutions to solve complex client issues, and therefore required content that carefully explained their services and processes without boring readers to death. Its a tricky balance. Their audience is also unique, ranging from corporate CEOS to lawyers with limited technical background to IT professionals who are looking for fine details. We got to know their clients and developed language that struck the right balance for their brand for their website and print marketing properties.