The Youth Singers of Calgary are celebrating 30 years. In that time, they’ve impacted over 4,500 individuals and travelled to nearly ever continent. They needed to throw a party with purpose – to celebrate a remarkable anniversary and set themselves up financially to conquer the NEXT 30 years. Enter HEARTS OUT!
HEARTS OUT in support of the Youth Singers of Calgary debuted March 4 at the National Music Centre. Shareworthy was brought on board by award-winning event strategists and producers Boom Goes the Drum to partner on this event. They produced a seamless event, which served as inspiration for a new brand and several sexy new marketing pieces (mystery envelopes that literally SANG when you opened them) and a launchpad for several exciting PR initiatives.
The event received great media coverage, but it was the 30/30 campaign that really created buzz. Working with Boom and the HEARTS OUT committee, Shareworthy invited 30 notable Calgarians to become ‘honorary youth singers’ during a week’s worth of rehearsals and captured the experience with our good friends at Full Swing Productions. The result: a dynamic piece of video content for the event and to share afterwords, and a new network of friends. WATCH.
Youth Singers of Calgary
In partnership with Boom Goes the Drum
March 4, 2017