The Youth Singers of Calgary are celebrating 30 years. In that time, they’ve impacted over 4,500 individuals and travelled to nearly ever continent. They needed to throw a party with purpose – to celebrate a remarkable anniversary and set themselves up financially to conquer the NEXT 30 years. Enter HEARTS OUT!

HEARTS OUT in support of the Youth Singers of Calgary debuted March 4 at the National Music Centre. Shareworthy was brought on board by award-winning event strategists and producers Boom Goes the Drum to partner on this event. They produced a seamless event, which served as inspiration for a new brand and several sexy new marketing pieces (mystery envelopes that literally SANG when you opened them) and a launchpad for several exciting PR initiatives.

The event received great media coverage, but it was the 30/30 campaign that really created buzz. Working with Boom and the HEARTS OUT committee, Shareworthy invited 30 notable Calgarians to become ‘honorary youth singers’ during a week’s worth of rehearsals and captured the experience with our good friends at Full Swing Productions. The result: a dynamic piece of video content for the event and to share afterwords, and a new network of friends. WATCH. 

You can also check out the HEARTS OUT commercial and highlights video, and check out the photo gallery at

Youth Singers of Calgary

In partnership with Boom Goes the Drum
March 4, 2017