Twitter enables GIFs #PraiseTwitter

Twitter enables GIFs #PraiseTwitter

Oh happy day. It has happened.

Shareworthy Content Lab OMG GIF

Twitter announced on June 18, 2014 that GIFs are now enabled in tweets. GIF’s are those delightful video clips (usually just a few seconds long) that play on a continuous loop.

We love GIFs. Ask anyone who texts with Alex on a regular basis. So, here is what you need to know about this news, and how to take advantage.

Why MP4 over GIF Files?

As it turns out, Twitter didn’t actually active ‘GIFs’, but actually MP4 Files – which is a GOOD thing.There is nothing more painful than failing to land the joke because your GIF doesn’t load properly. Twitter is taking your GIF, compressing it into an MP4 (around 20% smaller) so that it loads faster and doesn’t slow down your scrolling. Another bonus: MP4s have a ‘start’ button, so your followers will have the option of starting the video or skipping over it, making you less obnoxious.

How to tweet a ‘GIF’

Step One: Find your GIF

Websites like Giphy offer the best selection and chances are your favourite Tumblr feed will be full of them. More ideas here. Save the image to your computer, the way you would a picture.

Step Two: Compose the Tweet

The way you normally would, but from or the official Twitter app. In the bottom left corner of the ‘compose a tweet’ box, click on the ‘add twitter’ button, and insert the GIF ‘image’ you just saved.

*Note: just one GIF at a time. Cool it.

Screen Shot 2014-06-20 at 4.41.24 PM

Step Three: Tweet It

That’s it – go for it – tweet it. Your GIF won’t automatically animate. You will have to press ‘play’ by clicking on the ‘image’.

reworthy Content Lab GIF 1

What’s next

Now that is GIF-Posting-Friendly (GIFPF, if you like accronyms), Twitter will wrangle in it’s friends: tablet applications, professional twitter tools like TwitPic and TweetDeck, and third party tools like Sprout Social and Hootsuite. Watch for those roll outs in the coming months. In the meantime, you may have to tweet from or your the Twitter iphone or android app. Worth it.


About Alex Kingcott

Alex Kingcott is the President of Shareworthy Content Lab. Shareworthy helps companies establish themselves as mini-media empires by creating online content and conversations that are credible, valuable and share-able. Follow @AlexKGT for more.


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