Slide background
Slide background
Slide background

Slide background
Slide background
Slide background
Slide background
Slide background


Shareworthy Content Lab helps companies become mini-media empires.


Social Media Strategy & Management

Social Media Strategy & Management

The days of interns running social media accounts are over. Strategic and authentic social channels are a brand’s most valuable tool for engaging with its audiences. We work with brands of all sizes to audit the competition, develop social strategies that consider the user first and execute campaigns that get results.

Content Creation & Promotion

Content Creation & Promotion

Content marketing is all about providing value to your audience. What makes you an expert? We’ll analyze your audience, find out what makes them ‘click’, and develop a long-term strategy that leverages strategically crafted and distributed content to achieve your business goals.

Media Relations & Publicity

Media Relations & Publicity

You own your own content and you’re sharing your own stories on social media (great!), but the credibility of external (earned) media coverage is unbeatable. We’ll help you understand what it is about your story that people will want to hear, and how the media can help you tell it.

Latest News

Testimonials From Our Clients

See what people are saying about our work
  • It was a pleasure working with Alex Kingcott during preparation and implementation of Youth Singers of Calgary’s (YSC) annual fundraising gala.  She is exceptionally gifted, creative, multi-talented and a trained, experienced and successful director and promoter of signature events.  She excelled in every way, particularly in developing strategic connections between YSC and media outlets and personalities.  Alex is diligent and demonstrates determination and perseverance to take a project through completion and success.

    – Shirl Penner, CEO, Youth Singers of Calgary


  • “I was thrilled with Shareworthy’s work on publicity for our most recent production. Alex gave us a realistic picture of the media landscape then went ahead and exceeded our every expectation, garnering a level of coverage we’d never dreamed of. Her genuine enthusiasm for the unique elements of our work and insight into where those stories would resonate has proved invaluable – I can’t wait for our next collaboration!

    –  Ellen Close, Artistic Director, Downstage

  • “Alex has been a great resource on a recent high profile and controversial project. Her knowledge and skill with social media was highly valuable and enabled us to actively monitor and engage as real time events and conversations unfolded. Her insights helped us to effectively move the project forward and her support team was great to work with. I’d definitely recommend Alex to others.”

    – Scott Cressman, V Strategies

  • “Alex Kingcott is the best publicist I have ever worked with. Shareworthy was a terrific partner in bringing The Daisy Theatre to Calgary, and a major factor in the show’s success. I’d work with Shareworthy and Alex Kingcott again in a heartbeat.”

    – Ronnie Burkett

    Ronnie Burkett Theatre of Marionettes

  • “In my line of work, I come across many writers, editors, social media experts, copywriters and so forth. I’ve almost never had a good experience at the end. Either the writing was sloppy, or we missed deadlines, or the tone and language didn’t represent the brand at all, or we ran over budget.

    I recently hired Alex for a project, based on a recommendation from a trusted friend – and she delivered excellent work, on time, while matching our brand’s tone and personality. As a result, we noticed an improvement in time spent on site and an increase in conversions.

    She is like a content marketer’s secret weapon. Professional, personable and creative – a cut above the competition. I rarely write recommendations, but I’m happy to write this one. I would recommend her services without hesitation.”

    – Ernest Barbaric, Digital Marketer & Professional Speaker
    via LinkedIn


  • “Alex is an exceptional communicator and an intuitive, highly-skilled social media strategist. Her team is adept at making complex platforms accessible for everyone, generating content that goes beyond stereotypical demographics and making the execution part easy to handle. She’s plugged-in, engaged, inquisitive and so much fun to work with. Her feedback is direct, honest and constructive. I can’t wait to work with Shareworthy Content Labs on our next project.”

    – Communications Manager, Jill Petrovic, Alzheimer’s Society of Calgary

  • “Finally, after years of searching and trying to work with so called experts, Alex was able to quickly teach me what the point of marketing is, and the difference between marketing strategy and tactics. Her guidance on crafting a marketing strategy using content that fit my resources was simple, clear and by early indications, extremely effective. If you have the chance to work with Alex at Shareworthy Content Labs, I highly recommend you do so.”

    – Chris Popoff, Vita Fitness

  • “I love working with Shareworthy. I’m always thrilled to discuss branding with Alex.  She’s professional, inspired, enthusiastic, clever and sassy – which matches my work. Who better to help you interface with media and potential audiences than someone can be an extension of your brand?”

    – Rebecca Northan, Producer & Performer

  • “The strategic services of Shareworthy have become an invaluable addition to our project planning process, for both the needs of our clients and our business. We have found that having Shareworthy on our team will maximize our results, regardless of the size or scope of a project.”

    – Derek Macdonald, Founder & Producer, BOOMgoesthedrum

  • “The great thing about working with Alex Kingcott is that I always know what I’m getting myself into, even I don’t always know what’s in store. Working with her means that it will be professional, creative, organized, timely and, most importantly, fun.  She works hard to make sure that you have a story that is a good fit for the readers, you always leave with substance.  Media get invited to a lot of events, but I don’t think I’ve ever said “no” to working with Ms. Kingcott, she’s a consummate professional.”

    – Mike Morrison, MikesBloggityBlog, Canada’s Top Entertainment Blogger

We don’t like robots either. Lets talk.